In the knowledge economy, an increasing share of corporate value lies in intangible assets: brands, technology, data and trade secrets. HM&P advises on strategies for the establishment and protection of intellectual property rights, trademarks, copyrights and patents, as well as transactions involving the commercial exploitation of intellectual property assets, including licensing, assignments and capital contributions using intellectual property rights. We place particular emphasis on intellectual property aspects of M&A transactions and technology investments, where transaction value depends on whether the underlying intellectual property assets are genuinely “clean”. HM&P’s services also include advice on advertising law and consumer protection, providing a legal safeguard for brand communications activities.
